There are a lot of unique aspects that makes China different than other countries. As I have lived in Shanghai for 3 weeks in total, I have noticed different marketing strategy’s that would be confusing for Americans. One aspect that holds tremendous value is Chinese numbers. Chinese citizens take their numbers very seriously, especially when dealing with the number 4. The number 4 is the worst number of all because it sounds like death. I have yet to see a phone number with the number 4 and most hotels skip the 4th floor. If you want to make an impact in the Chinese market, you can try to buy a telephone number with multiple 8’s. 8 is the best Chinese number and many companies fight over telephone numbers with multiple 8’s. Surprisingly, Chinese citizens actually pay attention to advertisements. While us American ignore the advertisements on T.V. and big billboards. Chinese citizens take time to learn more about the products and how it can benefit their family.
On the right is a manager’s
card at a restaurant I went to. Notice how many 8’s are in the phone number.
This number has multiple 8’s and will bring her good luck when she hands out her business card to potential customers.
No comments:
Post a Comment